1) Decide on the “what” and “how” factor
First of all, it is important to consider the kind of products that you want to sell. This isn’t as easy as it may sound considering the heights of competition in the online markets. The kind of products you choose will directly influence the performance of your business. Choosing a product with a lot of market demand will lead you through the path of success unlike selling products on low demand. To have a good understanding of the latter, you must carry out an exhaustive research. Moreover, the “how” factors lie on the way in which you want to sell the products or services. Know how to advertise and capture the attention of your potential clients.